Right now we are going through a massive change. We’re changing the way we watch television, use technology, and market our businesses. We can only imagine what it will be like 6 years from now, when things happen so fast, even 6 months is a long time on the Internet.
Television is now using interaction between viewers and technology in order to be a part of the production of the show. Shows like Dancing With The Stars allow you to vote off one contestant by voting online or by texting. Shows like Heroes allow you to interact with other fans on their sites, and see more in depth highlights by being a part of their online fan club. And last night, America’s Got Talent wrapped up their final week of looking for talent – but you can still participate by uploading your video to YouTube. Head over to YouTube and you can vote on the top videos, and help choose which one will join the final run in Las Vegas.
Social isn’t just a fad. It’s a way of controlling your business. People will talk about you whether you want them to or not. The eyes and ears are everywhere with cell phone cameras and the power of commenting. You can’t avoid it. But you can control it.
America’s Got Talent has a tremendous marketing budget, and can afford to market in a lot of different ways. Yet one of their strongest methods is a YouTube channel.
As a small business owner, you can have a YouTube channel too – and its free.
So emulate their ideas. Why not start a YouTube channel just for your prospects and clients – the best video showcasing your product gets free products or services?
Start your own YouTube channel and make it into a how-to television show – ever seen one of the shows on HGTV? If you’re a plumber, hvac or painter, you can give tips and strategies, prove your expertise, and create quite a following at the same time.
The tools are there. What are you going to do with them?
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