Think your behind the times if you’re not using Facebook or Twitter for your business?
Now you can add another social site to that list as well.
Foursquare is a social site that’s just celebrating its first birthday, and already has tens of thousands of users, and businesses adding their name to the lineup everyday.
Foursquare combines a friend finder and a social city guide, along with game mechanics that allow users to earn points and received special prizes along the way.
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To join the Foursquare network, you start by downloading either the iPhone app or the Android app, or using a mobile website with other phones (a Blackberry app is in the works.) Don’t have a web browser? Not a problem – you can check in by sending text messages. Then when your out at a restaurant, bar, café, park – someplace you may want to connect up with friends, you simply check in via Foursquare. Every time you check in, you’ll be awarded points. There are different badges for a variety of things, such as discovering new places, and spending too much time in one location.
As a business, where do you fit in? By watching who’s visiting of course.
Foursquare offers a mayor badge to a person that has visited a location more than anyone else. When the mayor enters your business, you can offer them deals and enticements – how about a free drink or a free appetizer?
You can even combine your social campaigns. Announce on Twitter a special for the first person to become the official mayor of your restaurant.
It’s all about having fun, playing the game, and attracting a whole new crowd to your location.
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